A lead is waiting while you are with a client
Interest is highest now. A useful first response should not wait for your next quiet hour.
Zhinova for real-estate agents
You already know how to sell. Zhinova gives you your bot team: desks that draft the follow-up, keep the reminders and track the next action on every lead and transaction, so growth does not depend on what you can remember between showings. You approve every send.
Your voice, your clients, your decisions. The system keeps the supporting work moving.

Where growth starts to strain
At this stage, the risk is rarely your ability to sell. It is the lead that arrived during a showing, the transaction item buried in email and the relationship you meant to circle back to.
Interest is highest now. A useful first response should not wait for your next quiet hour.
Dates, documents and handoffs need an owner—not another mental note.
The few things that need your judgment should arrive as one clear brief.
Three connected workflows
Each workflow can start small. Together, the desks on your bot team make a solo business feel supported.
Draft replies to new inquiries with the questions you approve, and keep the next reply ready for your OK until the conversation needs you.
Outcome: no lead sits unseenTrack dates, missing documents, open decisions and partner handoffs from contract through close, with the next action always visible.
Outcome: fewer hidden loose endsBegin with hot replies, approaching dates and the conversations that require your expertise—instead of searching every inbox.
Outcome: your attention has a planYour morning brief
Your morning brief does not replace your tools. Zhina turns what is scattered across them into a short list of next steps and brings it to your chat.
Sample: Zhina's morning brief in your chat
Here’s your morning brief. Nothing has gone out. Everything below is waiting on you.
Tell me which drafts look good, or what to change.
Sample names and details. Your brief is set up around your work, your language and your approval rules.
Human control is part of the product
Your desks prepare drafts and reminders. You approve every send, and you decide which conversations should always come directly from you.
How installation works
Show us how inquiries, transactions and follow-ups move now—including the messy parts.
We define your language, handoffs, approvals and the moments that must stop for you.
We test with real scenarios, watch the handoffs and add more only after the first workflow works.
About Zhinova
Zhinova is built by Chicago operators Derek Light and Lori Wyatt. The experience behind the system includes a Managing Broker, a Chicago GC and 140+ flips/renovations. Lori is a principal of Real Estate Growth Partners and President of the South Side Builders Association (SSBA).
Offer & cost
For established real-estate agents who need lead follow-up, transaction next-actions, and a daily “what needs you” list—without hiring a full back office.
Both tiers include 3 months of weekly update emails. You’ll also need the new X Premium plan (about $30/mo) from x.ai/pricing, paid by you on your own account. It’s separate from Zhinova and isn’t billed by us.
Every desk works in drafts. Nothing sends without your approval.
Price: Included in The Zhinova Team ($499). 3 months of updates included, then $129 a month for ongoing updates.
Questions worth asking
Included in The Zhinova Team ($499), with 3 months of updates included, then $129 a month for ongoing updates. The Zhinova Team + Setup is $1,497 and adds a live setup call. You’ll also need the new X Premium plan (about $30/mo) from x.ai/pricing, paid by you on your own account. It’s separate from Zhinova and isn’t billed by us. You keep judgment, money, negotiation, and anything that leaves the building. Not included: unsupervised emails/texts, ad spend, replacing your CRM/PM software, or a bot negotiating for you.
No. Zhinova is configured around the tools you already use. Its job is to make the next action visible and have routine drafts ready for your OK—not create another database you have to feed.
It starts from examples, language and boundaries you approve. Every message stays a draft until you approve it.
No. List-price strategy, negotiation and sensitive client conversations stay with you. The system gathers context and makes sure the moment reaches you.
No. We start with one high-friction workflow and work around the way your business already runs. Larger changes only happen when they clearly improve the work.
Team before payroll
We will map your workflow and show you where your bot team fits.