Zhinova for real-estate agents

Run your business like a team—before you hire one.

You already know how to sell. Zhinova gives you your bot team: desks that draft the follow-up, keep the reminders and track the next action on every lead and transaction, so growth does not depend on what you can remember between showings. You approve every send.

or book a workflow call

Your voice, your clients, your decisions. The system keeps the supporting work moving.

Team before payroll
Woman real-estate agent leading a working conversation with a client in a bright Chicago home
Today’s leverageFollow-up drafts ready for your OK. Three conversations ready for your voice.

Where growth starts to strain

The business works. Too much of it still depends on your memory.

At this stage, the risk is rarely your ability to sell. It is the lead that arrived during a showing, the transaction item buried in email and the relationship you meant to circle back to.

NOW

A lead is waiting while you are with a client

Interest is highest now. A useful first response should not wait for your next quiet hour.

DUE

The next transaction move is buried

Dates, documents and handoffs need an owner—not another mental note.

NEXT

Your day starts with five places to check

The few things that need your judgment should arrive as one clear brief.

Three connected workflows

Follow-up, momentum and one clear day.

Each workflow can start small. Together, the desks on your bot team make a solo business feel supported.

01

Lead follow-up

Draft replies to new inquiries with the questions you approve, and keep the next reply ready for your OK until the conversation needs you.

Outcome: no lead sits unseen
02

Transaction momentum

Track dates, missing documents, open decisions and partner handoffs from contract through close, with the next action always visible.

Outcome: fewer hidden loose ends
03

Morning brief

Begin with hot replies, approaching dates and the conversations that require your expertise—instead of searching every inbox.

Outcome: your attention has a plan

Your morning brief

See what needs you. Approve what goes out.

Your morning brief does not replace your tools. Zhina turns what is scattered across them into a short list of next steps and brings it to your chat.

Sample: Zhina's morning brief in your chat

ZhinaYour team manager · Grok Bot chat
Today

Zhina 7:30 AM

Here’s your morning brief. Nothing has gone out. Everything below is waiting on you.

Follow-up drafts ready for your OK

  • Jordan Sample (new buyer lead) asked about Saturday showings. I drafted a reply with the questions you approved.Next step: read the draft and give your OK.
  • Riley Example (past client) is coming up on one year in their home. A check-in note is ready.Next step: add a personal line if you like, then OK it.

Replies that need your voice

  • Casey Example (buyer) asked whether they should raise their offer. That’s your call, so I didn’t draft an answer.Next step: call or reply yourself. I pulled their recent messages together for you.

Dates coming up

  • 123 Sample St. (under contract) The inspection response is due Thursday. Open items are summarized in the file.Next step: decide on the repair requests.
  • 45 Example Ave. (new listing) Photos are set for Friday. The seller still needs to approve the description.Next step: OK the reminder I drafted for the seller.

Tell me which drafts look good, or what to change.

Sample names and details. Your brief is set up around your work, your language and your approval rules.

Human control is part of the product

Nothing goes out without your OK.

Your desks prepare drafts and reminders. You approve every send, and you decide which conversations should always come directly from you.

✓
Routine follow-upDrafted with timing and language you approve, sent only after your OK
→
Sensitive client momentPrepares context and hands it to you
●
Price, negotiation or strategyAlways stays with the agent

How installation works

Start with one workflow that earns its place.

STEP 01

Walk the real day

Show us how inquiries, transactions and follow-ups move now—including the messy parts.

STEP 02

Set the rules

We define your language, handoffs, approvals and the moments that must stop for you.

STEP 03

Launch and tune

We test with real scenarios, watch the handoffs and add more only after the first workflow works.

About Zhinova

Real operating experience is underneath the system.

Zhinova is built by Chicago operators Derek Light and Lori Wyatt. The experience behind the system includes a Managing Broker, a Chicago GC and 140+ flips/renovations. Lori is a principal of Real Estate Growth Partners and President of the South Side Builders Association (SSBA).

Offer & cost

Your bot team. Clear pricing.

For established real-estate agents who need lead follow-up, transaction next-actions, and a daily “what needs you” list—without hiring a full back office.

Your bot team, by tier

  • The Zhinova Team — $499: your full bot team: Zhina (your team manager, included) + Agent Desk, Transaction Desk, Listing Desk, and Past-Client Desk. 3 months of weekly update emails included, then $129 a month for ongoing updates.
  • The Zhinova Team + Setup — $1,497: the same full bot team, plus a live setup call, lead-email setup, and 3 months of weekly update emails.

Both tiers include 3 months of weekly update emails. You’ll also need the new X Premium plan (about $30/mo) from x.ai/pricing, paid by you on your own account. It’s separate from Zhinova and isn’t billed by us.

What each desk does

  • Zhina — your team manager. Included in both tiers.
  • Agent Desk — Drafts replies to new leads with the questions you approve, keeps the next follow-up ready, and gives you a short morning list of what’s still owed.
  • Transaction Desk — Reads your contract, builds the timeline, and tracks who owes what. Flags missing signatures and date conflicts, shows each file as green, yellow, or red, and drafts reminders you approve.
  • Listing Desk — Keeps one launch list for each listing (photos, MLS notes, flyer, social, open house) and prepares drafts you approve.
  • Past-Client Desk — Drafts check-in notes to past clients for you to review and approve before anything goes out.

Every desk works in drafts. Nothing sends without your approval.

Price: Included in The Zhinova Team ($499). 3 months of updates included, then $129 a month for ongoing updates.

Questions worth asking

Before AI touches a client workflow.

What does it cost?

Included in The Zhinova Team ($499), with 3 months of updates included, then $129 a month for ongoing updates. The Zhinova Team + Setup is $1,497 and adds a live setup call. You’ll also need the new X Premium plan (about $30/mo) from x.ai/pricing, paid by you on your own account. It’s separate from Zhinova and isn’t billed by us. You keep judgment, money, negotiation, and anything that leaves the building. Not included: unsupervised emails/texts, ad spend, replacing your CRM/PM software, or a bot negotiating for you.

Is this another CRM I have to maintain?

No. Zhinova is configured around the tools you already use. Its job is to make the next action visible and have routine drafts ready for your OK—not create another database you have to feed.

Will the follow-up sound like me?

It starts from examples, language and boundaries you approve. Every message stays a draft until you approve it.

Can it negotiate or give advice for me?

No. List-price strategy, negotiation and sensitive client conversations stay with you. The system gathers context and makes sure the moment reaches you.

Do I have to change my whole process?

No. We start with one high-friction workflow and work around the way your business already runs. Larger changes only happen when they clearly improve the work.

Team before payroll

Bring us the part of your business that only moves because you remember it.

We will map your workflow and show you where your bot team fits.